What's a Concept?

Learning to find that elusive Concept, your Big Idea.

We all know that our right brain is creative and our left brain is critical. Our left brain is concrete. Our right brain thinks free. We learned that in Everything 101. Creative thinking is the fun stuff, the idea stuff. Critical thinking is the meaning and analysis stuff, the argument, and maybe some “devil’s advocating.”

Here’s my advice: Nerf rockets, hot showers, and walks in the park are perfect exercise for the right side of your brain. But when you get home from that right-brained artist’s date, you’d better be ready to jump into bed with your left-brained critical self to talk things over.

The information age has become the conceptual age, and the right and left sides of your brain have to work together.

Creative thinking + critical thinking = conceptual thinking

Helping you get great concepts is what we do.